Mars bar commercial betty white biography
Betty White and Snickers: A Match Made in Super Bowl Heaven
Sports
Inside the ad that launched a global campaign, and revived the beloved actress's career
byTim Nudd
January 17, 2022
12:00 pm
2 min read
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It was one of the greatest celebrity endorsements in Super Bowl history: Betty White, then 88 years old, talking trash for Snickers in the first-ever “You’re not you when you’re hungry” ad for Snickers in 2010.
Today, we celebrate what would have been Betty’s 100th birthday with a look back at the classic spot from BBDO—in our first installment of the Clio Awards’ new 16-part series, “The Most Memorable Super Bowl Ads of All Time.”
Featuring commentary from:
- Fernando Machado, Chief Marketing Officer, Activision Blizzard
- David Lubars, Chairman and Chief Creative Officer, BBDO
- Tim Nudd, Editor in Chief, Clio Awards and Muse by Clio
- Judy John, Global Chief Creative Officer, Edelman
- Michele Tafoya, NFL Sideline Reporter
- Yamaneika Saunders, Comedian & Writer
- Tyler Cameron, Television Personality & Model
- Jai Rodriguez, Actor & Television Personality
See more episodes of our series below:
Always ‘Like a Girl,’ From Online Viral Hit to Super Bowl Champion
The Sad, Somber Hilarity of Monster.com’s ‘When I Grow Up’
Chrysler and Eminem’s Epic Salute to Detroit and Its Auto Industry
The Enduring Charm of Coke’s Mean Joe Greene Ad
The Night Alexa Lost Her Voice but Spoke Louder Than Ever
Eli Manning on His NFL Ad and Those Sweet Dirty Dancing Moves
The NFL’s Epic Super Bowl Ad That Was 100 Years in the Making
When Every Ad Was a #TideAd: How P&G Hijacked the Super Bowl
Nothing but Net: Jordan and Bird’s Epic Showdown for McDonald’s
How Reebok’s Terry Tate Smashed His Way Into Super Bowl History
Cindy Crawford for Pepsi: Two I
Betty White facts for kids
Quick facts for kids Betty White | |
|---|---|
White at the 1988 Emmy Awards | |
| Born | Betty Marion White (1922-01-17)January 17, 1922 Oak Park, Illinois, U.S. |
| Died | December 31, 2021(2021-12-31) (aged 99) Los Angeles, California, U.S. |
| Education | Beverly Hills High School |
| Occupation | |
| Years active | 1939–2021 |
Works | Full list |
| Title | 4th mayor of Hollywood (honorary) |
| Spouse(s) |
|
| Awards | Full list |
Betty Marion White Ludden (January 17, 1922 – December 31, 2021) was an American actress and comedian. A pioneer of early television, with a career spanning seven decades, White was noted for her vast work in the entertainment industry and being one of the first women to work both in front of and behind the camera. She was the first woman to produce a sitcom (Life with Elizabeth) in the United States, which contributed to her being named honorary Mayor of Hollywood in 1955. White is often referred to as the "First Lady of Television", a title used for a 2018 documentary detailing her life and career.
After making the transition to television from radio, White became a staple panelist of American game shows, including Password, Match Game, Tattletales, To Tell the Truth, The Hollywood Squares, and The $25,000 Pyramid. Dubbed "the first lady of game shows", White became the first woman to receive the Daytime Emmy Award for Outstanding Game Show Host for the show Just Men! in 1983. She was also known for her appearances on The Bold and the Beautiful, Boston Legal, and The Carol Burnett Show. Her biggest roles include Sue Ann Nivens on the CBS sitcom The Mary Tyler Moore Show (1973–1977), Rose Nylund on the NBC sitcom The Golden Girls (1985–1992), and Elka Ostrovsky on the TV Land sitcom Hot in Cleveland (2010–2015). She gained renewed popularity after her appearance in the 2009 romantic comedy film T By Joey Martino In 2010, Snickers released a commercial featuring Betty White as the star. This commercial started a line of similar ads that essentially “launched the global comeback” of the snickers bar. In this ad, a group of men are playing football in muddy field. One of the people playing is Betty white and she gets laid out by a guy. When they return into the huddle one player tells the man that we see as Betty White, that he is playing like Betty White. At this point, a girl brings Betty a snickers and tells her to eat it because “you’re not you when you’re hungry.” After he eats the snickers he turns back into the man he is because snickers has fixed his hunger. The snickers advertising group has run with this campaign and it has made the company much more successful. Semiotics play a huge factor in this ad. The whole ad, and ad campaign is centered on the snickers bar as a symbol. This candy bar symbolizes, in a sense, something that make a drastic change in your life. In this ad, a man is seen to be playing football at the level of Betty white, and his friends are getting on him for it. The snickers bar then changes his play and improves his performance. The snickers bar therefore acts as a tool to improve your performance. They are using this ad to improve the meaning of the snickers bar and giving it a very positive image to many americans. Any person watching this ad will want the same effect. Betty White also acts as a symbol in this ad. She is very iconic and almost everyone around the world knows her. She is an american symbol. By adding her to this commercial it widens the array of viewers that this ad appeals to. This commercial appeals strongly to many different demographics. The football side of this commercial appeals to all viewers of the Super Bowl, but mostly to the younger male demographic, around ages 16-35. All the men playing football, getting dirty, and tackling hard interest the males American actress and comedian (1922–2021) Betty White White at the 1988 Emmy Awards Betty Marion White Oak Park, Illinois, U.S. Los Angeles, California, U.S. Dick Barker Lane Allen Allen Ludden Betty Marion Ludden (néeWhite; January 17, 1922 – December 31, 2021) was an American actress and comedian. A pioneer of early television with a career spanning almost seven decades, she was noted for her vast number of television appearances, acting in sitcoms, sketch comedy, and game shows. White produced and starred in the series Life with Elizabeth (1953–1955), thus becoming the first woman to produce a sitcom. After moving from radio to television, she became a staple panelist of American game shows such as Password, Match Game, Tattletales, To Tell the Truth, The Hollywood Squares, and The $25,000 Pyramid. Dubbed "the first lady of game shows", she became the first woman to receive the Daytime Emmy Award for Outstanding Game Show Host for the show Just Men! in 1983. She then became more widely known for her guest and recurring appearances on shows such as The Carol Burnett Show, Mama's Family, The Bold and the Beautiful and Boston Legal. White's biggest roles include Sue Ann Nivens on the CBS sitcom The Mary Tyler Moore Show (1973–1977), Rose Nylund on the NBC sitcom The Golden Girls (1985–1992), and Elka Ostrovsky on the TV Land sitcom Hot in Cleveland (201 Betty White
Born
(1922-01-17)January 17, 1922Died December 31, 2021(2021-12-31) (aged 99) Other names Betty Marion White Ludden Occupations Years active 1939–2021 Works Filmography Spouses Awards Full list